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Marketing & Consumer Research

Consumer Profiles & Demographics

Businesses usually study their customers' profiles to improve their marketing approaches and tailor their inventory to attract the most customers. Customers are often grouped according to their demographics.

Demographics are statistics that companies keep on business clients and consumers. The information is used as a business marketing tool to determine the best way to reach customers and assess their behavior. Demographics help companies identify who their customers are, where they live, and how likely they are to buy their products or services. By studying their customers through demographics, they can identify the changing needs in the market and evolve to avoid marketing errors.

Some important demographic factors include age, sex, geographic location, occupation, size of family, ages of children in the family unit, expenditure, and lifestyle factors.

Consumer Profiles & Demographics

Watch this video to learn how to find Consumer Demographics in Mintel Academic.

Through this resource, you can access demographic statistics for all U.S. states and counties, and for cities and towns with a population of 5,000 or more.

  • Enter state, county, city, or zip code within the first search box
  • Select your search demographic factor in the second box
  • The page will update based on your search request

 

Census Bureau Quick Facts Homepage

This resource provides data on expenditures, income, and demographic characteristics of consumers in the United States.

You can get the data through a search tool called Data Finder, which allows you to search for selected time series for variables by characteristics, create charts and tables, and export the data into Excel and CSV files.

  • Type your search category within the search box, and hit "Go", or select a category from the topics filtered by "Consumer Expenditure Survey" 
  • You can remove the preselected filter, and start over by clicking on the "Start over" button on the top of the page to the right
  • You also have the option to select the demographic factors such as Age, Disability, and Income from the column on the left side of the page

 

Data Finder