Case Studies & Best Practices

You can find case studies and best practices on marketing and consumers in business journals such as the Journal of Business Case Studies and Harvard Business Review.

• Go to the Library page
• Click on" Journals" under the basic search box. It will take you to the Browzine Library
• Type the name of the journal within the search box and submit it
• Click on "Available Online", and then select the appropriate database under "Full-text availability"
• It will take you to the journal page where you can search by your keywords within the publication

Note: Go to "Advanced Search" of the journals to limit your search results to "Case Studies" under "Document Type" or "Publication Type".

Example: Consumer goods case studies or marketing case studies