Welcome to Marketing & Consumer Research Guide

This guide is designed to assist you in finding marketing and consumer-related information and sources that best meet your research projects and your assignments' requirements. 

By the end of this guide, you will learn:

• how to find consumer demographics
• what market research is and how to find data on consumers
• where to find a company's branding and promotion strategy
• how to find data on international consumers
• how to locate marketing case studies

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