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Industry Research

 Market Share

Market share represents the percentage of an industry or a market's total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and competitors. The market leader in an industry is the company with the largest market share.

Market Share

To find market share data:

  • go to the Library page
  • click on "Databases" under the basic search box". It will open the A-Z Databases list
  • click on "I", and scroll down to "IBISWorld"
  • type the name or code of the industry in the search box, and then hit "Search"
  • once in the report, select the "Major Companies" tab on the navigation bar for the market share

Example: Construction in the US

 

IBISWorld homepage

 

 

IBISWorld market share through Major Companies tab

Watch this video to learn how to find Market Share data in Statista.

To access market share data:

  • go to the "Market Share Reporter" to the right side of the homepage
  • type the name or the keywords of the industry or the market in the search box, and hit "Search"

Note: Through this resource, you have the option of using the original source citation of the data in various formats such as APA and MLA. 

Example: Retail sales of beauty products

 

Market Share Reporter homepage

 

Beauty Products Market Share