Company Research

Comparing Companies

Researchers compare companies to measure the performance of a company and compare it to others using a collection of metrics over time. This includes looking at the practice behind these metrics as well. It means companies can look to define their competitors' best practices for specific metrics and compare them to their own approach.

By studying the competitor's performance, researchers can get an overview of the companies' practices, and see how they act on different levels. They can easily spot when a competitor is doing well or beginning to struggle to evaluate the strategies of the other companies.

Mergent Online This link opens in a new window

Watch this video to learn how to find data about company competitors in Mergent Online:

Mergent Intellect with First Research This link opens in a new window

To compare private and public companies in one industry:

go to the Library page
click on "Databases" under the basic search box. It will take you to the A-Z Databases List
click on "M", and scroll down to "Mergent Intellect"
on the homepage, click on "Industry" under the search box, type the code or the name of the industry, and hit "Search"
it will open a list of private and public companies in the industry. Click "View Results" at the bottom of the list
you can select the "Build Files" feature to download custom criteria to compare companies. Mark the companies you would like, then click on " Build Files" above the records to the right