Reference Books

Books about Marketing and Business analytics delve into the strategies, techniques, and insights that drive successful business growth, offering in-depth exploration and practical guidance on leveraging data-driven approaches to make informed decisions, optimize performance, and achieve marketing excellence.

Try a search for "marketing and business analytics" subject terms and/or titles through the Library Books and E-books Collection. 

The database resources listed below provide direct access to the Libraries’ holdings of e-books.

• Digital Public Library of America
• DSM Library
• Early English Books Online
• Ebook Central
• eBook Collection (EBSCOhost)
• Eighteenth Century Collections Online
• Gale eBooks
• Handbook of Texas
• O’Reilly for Higher Education (formerly Safari)
• Oxford English Dictionary
• Project Gutenberg
• ProQuest One Academic
• Revolutionary War Era Orderly Books
• SAGE Research Methods
• Science Direct
• Taylor and Francis ebooks
• Wiley Online Library

Selected Books