What is in this Guide?

Business Idea Strategy by Geralt

This guide is designed to provide an overview of resources for the students and faculty of the Marketing and Business Analytics department at the College of Business. Navigating this guide, you will find information about:

• Databases that give you access to various types of resources such as articles, books, videos, news, etc. on a wide range of topics.
• Scholarly Journals that give you access to peer-reviewed articles on various research topics.
• Books that are available in different formats on various topics, including print and online.
• Datasets that provide access to collections of structured and unstructured data. 
• Statistics that uncover valuable insights and are accessible through the Library databases and other sources.
• Marketing Scales that measure various aspects of consumers and are available within the Library eBooks.
• Data Visualization sources that teach you how to visualize raw data. 
• Streaming Videos that present information through visuals and audio and enhance understanding of complex concepts.
• Citing Sources that guide you how to cite business resources in different formats to avoid plagiarism.

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